How LeBron James’ Son, Bronny, Already Has A Net Worth In The Millions

At just a young age, Bronny has already made waves in the world of basketball and amassed an astounding net worth of $10 million.

The son of basketball legend LeBron James, Bronny's journey to financial success is a testament to his talent, hard work, and the immense opportunities that go with being born into a renowned sporting dynasty.

Lebron Raymone James Jr.

Bronny James
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Ethan Miller/Getty Images

The name on his birth certificate says LeBron Raymone James, then stories emerged of Lebron's first-born son playing basketball.

Today, everyone on planet Earth refers to the young man by only one name, Bronny.

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October 6, 2004, Was Bronny's Birthdate, Not His Beginning

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Bronny James at 3
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Gregory Shamus/Getty Images
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Born months before his dad was drafted in 2003, LeBron and Savannah James welcomed Bronny on October 6, 2004.

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Savannah was Lebron's girlfriend when she gave birth to Bronny in a Cleveland hospital.

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Bronny Played Many Sports, But NO Football Or Hockey

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Lebron, Bronny, and Bryce James
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Jason Merritt/Getty Images
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Growing up in the James household, Bronny was encouraged to play as many sports as possible by his parents.

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During both his time attending a private school and then transferring to Sierra Canyon High School in Los Angeles, he played several sports like basketball and soccer, but Lebron would not allow him to play football or hockey.

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Life Before Sierra Canyon

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Bronny James
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Joe Robbins/Getty Images
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Bronny James decided to attend a private school in California once LeBron signed with the Lakers from the Cleveland Cavaliers. However, due to being in eighth grade, he had to sit out for a period before officially joining the team.

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When he finally stepped onto the court, Bronny showcased his skills by scoring an impressive 27 points and leading his team at K-12 Crossroads Private School.

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Bronny Transferred To Sierra Canyon As A Freshman

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Bronny James
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Brian Rothmuller/Icon Sportswire via Getty Images
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Bronny James' basketball career was only a year old before transferring to Sierra Canyon in California.

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After LeBron became a member of the Los Angeles Lakers, Bronny and his younger brother Bryce transferred to Canyon, another private school.

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Basketball Highlights Introduced The World To Bronny

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Bronny James
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Ronald Martinez/Getty Images
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Basketball highlights in 2014 started to surface of Bronny playing and the media and audiences were ecstatic.

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As he piled up reel after reel of exciting plays, his statistics and style of play brought him multiple scholarship offers.

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Bronny James: The $10 Million (Young) Man

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Bronny James
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Christian Petersen/Getty Images
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Even before he steps foot as a freshman in college, miles ahead of being an NBA prospect, James has amassed a net worth of $10.5 million.

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James secured his financial future without playing a single professional basketball game. So how did he do it?

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Nike, Beats By Dre, And Mountain Dew Signed Bronny

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Bronny James
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Recently, heavy hitters in the market, like Nike, Beats By Dre, and Mountain Dew, signed endorsement agreements with James.

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Bronny is featured in commercials for each company and earns money from playing in featured basketball tournaments.

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Tournament Play Brought The Spotlight To Bronny

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Bronny James McDonald's High School All-American Game
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Alex Bierens de Haan/Getty Images
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If there was any doubt as to whether Bronny has the talent warranting these sponsorship deals, watching him play in high-profile tournaments will erase it all.

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In 2018, James participated in the NY2LA Swish 'N Dish tourney and was in the Jr. National Basketball Association (NBA) Midwest Championships.

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Wearing A McDonald's Uniform Flipped James Into Fame

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Bronny James #6 of McDonald's All American Boys West
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The rise of James' fame and fortune was imminent from his various tournament appearances but the McDonald's High School All-American game.

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It features the top high school boys and girls players in Canada and the United States.

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James' Performance Was Efficient And Impressive

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Bronny James
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James represented Team West in the 2023 McDonald's All-American game and scored 15 points.

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Though the total was lukewarm, it was his efficiency that was hot. Bronny scored on five of his eight shot attempts, all from beyond the three-point line.

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Follow Bronny James On Instagram

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Bronny James
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Cassy Athena/Getty Images
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Like his father, Bronny was projected by many to become an NBA player while playing in high school.

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An advantage of being a child of LeBron James is knowing how to handle fame. Bronny has an Instagram account with almost seven million followers.

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Early Fame, Fortune, And Success Has Not Changed Bronny

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Bronny and Zhuri James
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Cassy Athena/Getty Images
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For both fans and witnesses of Bronny James, it would be understandable for him to be arrogant.

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In fact, thanks largely to his parents' influence, James remains quite grounded, humble, focused, and, most importantly, family-oriented.

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James' Name, Image, & Likeness May Earn The Most Ever

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Bronny James
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Early reports are that the future name, image, and likeness (NIL) of Bronny will become the highest earning for college athletes ever.

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NIL allows popular athletes like James to monetize their personal brand.

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Nobody Can Relate To Bronny's Level Except His Dad

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Bronny and Lebron James
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Brian Spurlock/Icon Sportswire via Getty Images
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LeBron has played nearly two decades in the NBA. He famously did not go to college and entered the league at the age of 18.

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Upon graduating high school and before lacing up his sneakers in the NBA, James signed a $100 million dollar contract with Nike for his line of signature shoes.

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"Put The Work In, And You'll See The Results."

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Lebron and Bronny James
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Kevork Djansezian/Getty Images
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Despite the enormous hype, pressure, and fanfare surrounding his blossoming basketball journey, Bronny has his dad in his corner with support and advice.

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In a social media post dedicated to Bronny, LeBron tweeted, "Young King!!! It's all about the process. Put the work in, and you'll see the results. Then put more work in!"

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Like His Dad, Bronny Is A Man Amongst Boys

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Bronny James
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Brian Rothmuller/Icon Sportswire via Getty Images
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Still growing at 18, Bronny stands six feet and three inches tall. James weighs nearly 190 pounds.

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At first glance, maybe his frame does not move the needle, but keep in mind he has yet to begin his college basketball career.

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He's NOT Just LeBron's Son, Bronny Is A Talented Player

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Bronny James
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Anthony Souffle/Star Tribune via Getty Images
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In his junior season with Sierra Canyon, Bronny's stats looked similar to his dad's NBA numbers.

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James averaged 8.8 points, 3.3 rebounds, 2.8 assists, and 1.9 steals per game after playing 29 games with the team.

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Bronny's Game Is Smooth And Versatile

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Bronny James
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Joe Robbins/Getty Images
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Bronny is built unusually well for a high schooler. His size offers him an advantage offensively at the point and shooting guard positions.

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James has demonstrated great skills with a smooth jumper, supreme passing ability, and handling of the basketball not typically seen at the high school level.

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James Wore The Number 0 Before Wearing His Dad's #23

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#0 Bronny James
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Although his father is LeBron James, arguably one of the greatest basketball players ever to play the game, he was not Bronny's favorite.

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Russell Westbrook was a fan of Russell Westbrook and wore his number zero before eventually honoring his dad and wearing his numbers twenty-three and six, most recently.

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At Best, Bronny Is A Late First-Round Pick

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Bronny James
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The status of Bronny as an NBA prospect seems high due to all of the attention surrounding him.

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Testimonies from LeBron, current players, fans, and the media forecast Bronny as a lock-in-the-top NBA draft pick. Experts, at least for now, feel he would fall to the later stages of the first round or even fall into the second.

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Relax! Bronny Has Time to Fulfill His Destiny

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Bronny James
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Brian Spurlock/Icon Sportswire via Getty Images
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Many fans and media who have caught glimpses of Bronny's game are ready to anoint him into the Naismith Basketball Hall of Fame.

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Perhaps it may come true, but James has yet to reach the NBA and committed himself to playing NCAA college basketball.

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Bronny James Commits To USC

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Bronny James Commits to USC
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Brian Rothmuller/Icon Sportswire via Getty Images; Brian Rothmuller/Icon Sportswire via Getty Images
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In the first week of May 2023, Bronny James ended months of speculation about where he would attend college in the fall.

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James announced via social media his intentions to represent the University of Southern California and play for the Men's basketball team.

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Bronny Chose USC Over UCLA

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Bronny James
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Brian Rothmuller/Icon Sportswire via Getty Images
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For a player that will surely garner much of the attention in his freshman campaign at the University of Southern California, the University of California, Los Angeles, would have given him more.

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Instead of lusting after the limelight associated with playing for a basketball powerhouse at UCLA, Bronny felt more culturally in tune with the campus and students at USC.

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USC Is The Safety Net For Children Of Celebrities

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Bronny James
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Kevork Djansezian/Getty Images
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Without question, the school that dominates the headlines in most areas of attention, especially in sports, is UCLA.

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USC, not known as a basketball school, has earned a reputation as a safe haven for children of celebrities to attend college and not have the national spotlight shining down on them.

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Bronny James Is A Brand Name

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Bronny James
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FaZe Clan, an esports company, signed James to a deal in 2020. The following year he appeared for the first time on the cover of Sports Illustrated.

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The cover featured other members of FaZe, including the quarterback of the NFL Arizona Cardinals, Kyler Murray.

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LeBron Paved The Path For Bronny, Who Paves It For Bryce

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Bryce, Lebron, and Bronny James
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Bronny followed in his father's famous footsteps as far as dealing with legions of attention from fans and media. He remained calm and focused but enjoyed the process.

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His younger brother has not-so-quietly started to emerge as a talented basketball player like Bronny.

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Bronny's Recruitment Projections Were Low At First

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Bronny James
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Another reason that has been left on the back burner of the stove for James choosing to go to USC is his stock was not high early on.

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Several accredited systems saw Bronny drop over 30 spots before he became a four-star recruit and top-30 player in the 2023 class.

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Are LeBron And Bronny Playing In The NBA Together?

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Lebron and Bronny James
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Jason Armond / Los Angeles Times via Getty Images
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From the moment traction began growing around Bronny, his dad Lebron let his desire to play with his son in the NBA become very public.

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During his 19th season in the NBA, LeBron showed signs of his age and basketball career longevity and has backed down with those comments, saying he would support any decision Bronny made.

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Bronny Could Be Better Than LeBron

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Bronny James
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Brian Rothmuller/Icon Sportswire via Getty Images
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When the idea was first floated that Bronny could become a better player than his dad, it was met with much skepticism.

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Those skeptics may eat their critiques after James has played a full year with a rising USC basketball program. LeBron himself admits he might have benefitted from spending at least a year playing for an NCAA team.